“Marketing analysis is a good deal more than ordinary market research or customer research. It first tries to look at the entire business. And second, it tries to look not at our customer, our market, our products, but at the market, the customer, his purchases, his satisfaction, his values, his buying and spending patterns, his rationality…”

— Peter Drucker

“The way people buy has changed for good. We have new expectations as consumers. We prefer outcomes over ownership. We prefer customization, not standardization. And we want constant improvement, not planned obsolescence. We want a new way to engage with business… The one-size-fits-all approach isn’t going to cut it anymore.

And to succeed in this new digital world, companies have to transform.”

— Tien Tzuo, Subscribed

“For clients, how we 'sell' is a free sample of how we solve.”

— Mahan Khalsa, Let’s get real or let’s not play

“99% of people don't market in the year that we are actually living in”

“It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

— Gary Veynerchuck, VaynerMedia

“Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.”

“When we think about labor, we usually think about motivation and payment as the same thing, but the reality is that we should probably add all kinds of things to it — meaning, creation, challenges, ownership, identity, pride.”

— Dan Ariely, Predictably Irrational

“A flower is a weed with an advertising budget.”

“I think the first role of marketing is to make a decision easy to make. And that mean firstly clarity in terms of choice, and secondly it means lack of anxiety. So the first role of marketing is not actually getting preference, it’s not actually getting someone to prefer a Philips TV, it’s getting someone non-anxious about buying a Philips.”

— Rory Sutherland, Ogilvy