Always Be Connecting Dots. Sounds simple - take a genuine interest in your customer by collecting 'dots' - small pieces of information about a person and their situation, and use this information to create an exceptional personal experience for them (connecting dots).
Why do so few people in business do this?

DATE = Context + Relevance.

When’s this blog post from? Is this still relevant? Has it been updated? Can I trust this information? The last thing you should be doing in your first point of contact is leaving a client to question your trustworthiness.

NO, YOU SHOULDN’T DO SOCIAL MEDIA - WHY?

Nobody should do it..

It is a communication tool. People don’t DO the telephone, they USE IT (the rise of cold-calling - that’s “doing” telephone).

Throwing your message (or random content) at people and hoping they buy-in isn’t working - and hasn’t been a thriving marketing tactic for professionals for at least a decade.

What could you be missing out on because you’re “busy”?

What’s the alternative to being busy?

Don’t be busy. Be available and interested in the person your speaking with.

Even if you feel you are busy - that’s your problem, not one you want to project onto your client and referrer relationships.

Newspapers publish journalists names, books publish authors (and illustrators), movies have credits. If you are publishing content, it needs credibility, therefore it needs an Author.

Why would firms omit this important field and is this something you should consider when publishing?

What is the impact of 100% ‘on’ all day? For those that need creative thinking to deliver value, uninterrupted time is getting harder to find - and many only take a break when they’re broken. In this modern environment, where will ideas come from if ‘downtime’ is essential to problem solving and ideation?